Allstate Protection Plans for BrandSource: Building Profitable Partnerships

Greg Phillips
Owner
Phillips Supply

In the service contract industry. There are lots of players. There are people after your money, there's clearly money to be made. There are players to do it. But ultimately, that's not the point of this. The point is to take care of my customer.

Allstate Protection Plans + AVB BrandSource

Chad Evans
VP of Merchandising
AVB BrandSource

AVB is most happy with the way Allstate has partnered with us. They are a true partner. They're transparent.

Roy Radloff
Lead Region Manager
AVB BrandSource

I tell our members I say look take a look at this program. It's a great program. You can make a lot of money selling it.

Jarred Roy
Vice President
AVB BrandSource

We need the add on, we need the peace of mind, and we need the repeat business. So Allstate helps provide all that to our members and ultimately that's the goal.

Chad Evans

And Allstate does believe that our members are the most important, which is our mantra as well.

What’s in a name?

Steven Owen
General Manager
Texas Appliance

Been doing this over 28 years. And, sold many plans and products over the years with brands that nobody's ever heard of. Then you bring in a brand like Allstate that everybody's heard of, and it lends and adds that credibility.

Richard Whybark
Vice President of Sales
Grand Appliance

When you see the Allstate hands, the customers just feel a lot more peace.

Jennifer Moore
Owner
Western Slope Appliance

There's a trust there. You see it on TV all the time when you're watching football, you know, everyone knows what Allstate is.

Taking care of your customers

Joe Heslin
Owner
Carmona’s Appliance
& Mattress Center

Allstate makes it a lot easier. The consumer has confidence that they're going to get taken care of in a timely manner. And that just didn't happen with previous warranty companies.

Claude Ward
General Manager
Famous Tate

They don't find ways to not back the warranty. If anything, I think they go very much out of their way to make sure that they do take care of their customer.

Greg Phillips

They take care of the problem. It's done. That's invisible to me. That's the best kind of service that I can get.

Steven Owen

If there is an issue, the customers typically are really happy with the resolve.
And they come back. 

Joe Heslin

We get another sale. Which is nice. You know, we're guaranteed to keep that customer coming back. We've turned what used to be bad experiences into positive sales.

5-day service guarantee

Richard Whybark

One of the key features with Allstate is that 5 day service turnaround.

Kevin Moore
Owner
Western Slope Appliance

More importantly than anything, it was just that, that guarantee if they can't schedule someone in that 5 day period, it's going to be taken care of.

Richard Whybark

You want service, you get service. You don't have to wait. They guarantee it.

Real support for members.

Greg Phillips

The support team is easy to reach. They're easy to reach. They're easy to take care of. The problem with the customer directly. And then they let me know that they've taken care of it.

Jarred Roy

The program is simple. The program is easy to apply. The program is executed to flawless execution.

Arlene Soto
Member Relations
Director
AVB BrandSource

I send something over to them and they're extremely on top of it. They make sure they reach out to the member in a timely manner.

Clifton Orlandi
General Manager
Spencer’s TV & Appliance

I mean, their onboarding, their training, the whole process has been pretty seamless so far.

A focus on growth

Steven Owen

Having the Allstate brand in the store, on the products has, helped us to just increase our closing ratio of selling the product probably three fold.

Joe Heslin

Allstate has added a lot to our profit. We are selling warranties at a rate we never had before.

Claude Ward

We're up 24% on our attachment rate, which is huge.

Joe Heslin

With other warranty companies, we were lucky to do 2% of our total volume. Now we're up in the 6 to 8% range.

Richard Whybark

We're seeing double digit growth, 10, 12, 18% up. And it just continues to grow.

Chad Evans

We're growing and we believe Allstate is going to be a big part of that. And now we're rolling out a really aggressive home furnishings mattress program. And we see some really big things for that in the future.

Claude Ward

How satisfied are we overall with Allstate and the impact it's had to our business? On a scale of 1 to 10, I would rate it a ten.

[Allstate Protection Plans and BrandSource logos]

Dealer experiences and business results may vary.