Leadership

meet the Allstate Protection Plans leadership team

karl wiley

Karl Wiley

Global President & CEO

Karl Wiley
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As Global President & CEO, Karl is responsible for the Allstate Protection Plans/SquareTrade business worldwide. Karl also serves as EVP of Allstate’s Protection Services Group and is responsible for Allstate’s Roadside and Dealer Services business units. Under his leadership, Allstate Protection Plans has grown to more than 140 million global policies in force and has expanded across Europe, Japan, and Australia. 

Before joining Allstate, Karl was Senior Vice President and General Manager of Consumer Brands at Shutterfly, Inc. and President of Motif, Inc., a high-end outsourced enterprise service provider. He has also held senior leadership positions at eBay, Alibris and MicroPlace, an innovative online marketplace for microfinance investments. 

Karl received his undergraduate degree from Duke University, an M.A. in International Affairs from George Washington University, and an M.B.A. from Harvard Business School.

Mark Etnyre

Chief Financial Officer

Mark Etnyre
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Mark leads Allstate Protection Plans' finance organization, including the accounting, finance and analytics teams. Prior to joining the company, Mark was CFO at KIXEYE, Inc., a leader in mobile gaming, and LeapFrog Enterprises, Inc., a leader in children’s educational entertainment. Earlier in his career, Mark held a variety of financial leadership roles at Microsoft Corporation. 

Mark began his career in Deloitte in Chicago, IL working with clients across technology, manufacturing, distribution, and consumer/retail industries. Mark is a CPA (inactive) and graduated from Indiana University.

Mike Zmugg

President, North America

President, North America
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Mike leads the Allstate Protection Plans organization in North America and is responsible for all core functions of the business, including product and go-to-market strategy, operations, customer experience, and marketing. 

Since joining in 2012, Mike's leadership has been instrumental in its rapid growth and industry-leading performance, helping scale the company from $40M in annual sales to $2B+. He's passionate about delivering award-winning service to consumers and driving innovative breakout growth with partnersincluding many of the leading retailers, mobile carriers, and manufacturers in North America. 

Zuqair Ali

Chief Information Officer

Zuqair Ali
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As Chief Information Officer, Zuqair leads the global teams responsible for Product Management, Software Engineering and Information Technology. Zuqair brings a passion for creating and developing organizations committed to excellence along with a solid enterprise engineering background and can be credited with rebuilding the company’s technology team with a focus on high performance, using modern agile practices and continuous integration. 

Zuqair joined SquareTrade during the early stages of the company and was part of the original team that rolled out SquareTrade's first protection plan. Early in his career he served in a number of key roles in technology and product management. He also led the implementation of the company's first major consumer electronics retailer, and has continued to play a key role in implementing every new partner since then. He also held several technology and product strategy positions at the company. 

Zuqair holds a degree in electrical engineering from the University of Michigan, where he graduated with distinction and honors.

Brad Snyder

SVP of Corporate Strategy

Brad Snyder
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As SVP of Corporate Strategy, Brad leads Allstate Protection Plan's global product, category, and geographic expansion strategy. Previously, Brad served as the company's General Counsel where he led the legal and compliance teams, supporting all aspects of domestic and international businesses, as well as product insurer relationships. 

After serving as General Counsel, Brad then led Allstate Protection Plan's North American account management, field sales, sales ops, and channel marketing teams, responsible for delivering on the company's revenue/P&L KPIs. 

Brad has a JD from Loyola Law and a BA from UC San Diego.

Debbi Holmgren

General Counsel

Debbi Holmgren
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Debbi leads Allstate Protection Plans/SquareTrade's legal and compliance teams, which support all aspects of domestic and international business. Debbi plays a leading role in commercial, operational and legal strategy and execution. She is responsible for overseeing all commercial contracts, definition and structure of product offerings, corporate infrastructure (including corporate governance, entity organization, corporate insurance, and licensing), litigation, and compliance (including product, employment, IP, privacy and marketing compliance). 

Prior to Allstate Protection Plans/SquareTrade, Debbi was the Vice President, Legal Counsel, at The Gymboree Corporation. Prior to Gymboree, Debbi was the Assistant General Counsel at Williams-Sonoma, Inc. Debbi earned her juris doctorate from Hastings College of Law in 1998 and received her Bachelor of Arts in Political Science from the University of California at Los Angeles.

Kristen Burrall

VP of Business Strategy & Operations

Kristen Burrall
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As Vice President of Business Strategy and Operations, Kristen leads service delivery for North America. Since joining in 2019, Kristen's structured, data‑driven approach to solving complex operational challenges has helped build the infrastructure to scale the company to an industry leader in product protection.

Under her leadership, the company has modernized its claims fulfillment model, building a digitally native experience that provides rapid claims resolutions at superior customer service levels. These investments in service have driven higher customer retention, sustained growth at stronger profitability, and have opened up new partnerships and sales channels. 

Prior to joining Allstate, Kristen spent nearly a decade in management consulting, advising Fortune 500 companies on strategy, operations, and large‑scale transformation initiatives. Kristen holds a Bachelor of Science and a Master of Engineering from the Massachusetts Institute of Technology.

Kevin Gillan

Managing Director, Europe

Kevin Gillan
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As SquareTrade's Managing Director for Europe, Kevin is responsible for driving the company's growth and international expansion. Before joining SquareTrade, Kevin served as Commercial Director for Best Buy Europe, where he developed the company's multi-channel launch strategy. 

Previously, he served as CEO for Geek Squad UK, where he was responsible for creating the joint venture between Best Buy and Carphone Warehouse. Additionally, he oversaw the launch of a number of mobile virtual network operators across Europe, including the very first one within Spain. 

Kevin began his career at Reebok International and later at Accenture, where he served as a management strategy consultant. Kevin received his undergraduate degree from Aston University (UK) and an M.B.A. from the Kellogg School of Management at Northwestern University.

Georgiann Reigle

CEO, Kingfisher

Georgiann Reigle
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Georgiann is responsible for driving growth and innovation in mobile. Prior to Allstate Protection Plans, Georgiann co-founded Kingfisher in 2016 to create a better, more flexible mobile experience for carriers and consumers. Over eight years, she led the Kingfisher team in creating a suite of products and services to help mobile carriers, manufacturers, and retailers meet the demand for flexible phone ownership, protection solutions, and more sustainable device lifecycles. Georgiann joined Allstate Protection Plans when Kingfisher was acquired in October 2024. 
Georgiann’s previous experience includes management consulting at Bain & Company and various C-level roles at private equity owned consumer brands. She holds a Bachelor of Science in Mechanical Engineering from Massachusetts Institute of Technology and a Masters of Business Administration from Stanford Graduate School of Business. 

Colin Roughan

Managing Director, APAC

Colin Roughan
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Based in Sydney, Australia, Colin is responsible for the company's Asia Pacific business. He joined SquareTrade in 2013 where he was CFO for SquareTrade Europe and has played a significant role in the growth of the company’s international operations. Colin has extensive experience in the device protection and telecoms sectors having previously worked with Asurion, Carphone Warehouse, Geek Squad, and Talk Talk.

Colin is a Fellow of the Institute of Chartered Accountants in the UK, trained with Arthur Andersen, and has a BSc in Economics from Warwick University.

Alastair Douglas

Chief Financial Officer, Europe

Alastair Douglas
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As SquareTrade’s CFO for Europe, Alastair is responsible for finance, reporting, data analytics, legal, regulatory, compliance, and people teams across Europe. 

Before joining SquareTrade, Alastair was Global COO for Insurtech Health start-up BIMA Milvik, providing digital health and insurance solutions to underserved families across Asia and Africa. Alastair also held several senior leadership positions at TalkTalk, the leading UK value broadband provider. Earlier in his career, Alastair worked as a consultant at both McKinsey and Deloitte. 

Alastair received an MBA from Insead, is a qualified Chartered Accountant (ICAEW) and has a Law degree (LLB) from Nottingham University.

Roger Brown

VP, Mobile Growth Strategy, North America

Roger Brown
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Roger leads Allstate Protection Plans’ North American Mobile business, bringing more than two decades of experience in telecom, operations, and strategy. 
Before joining Allstate, he spent over 20 years at T-Mobile U.S. in senior leadership roles across Marketing, Operations, and Finance. Most recently, he served as Senior Vice President of Device & Supply Chain, overseeing a multi-billion-dollar P&L spanning T-Mobile’s device portfolio, financing, protection, early upgrades, trade-in programs, and supply chain operations.
Roger began his career at Arthur Andersen Business Consulting, advising clients in the high-tech and telecommunications sectors. He holds a bachelor’s degree from the University of Puget Sound and an M.B.A. from the University of Washington’s Foster School of Business.