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SquareTrade to begin offering warranties at Tesco Stores

Tesco to be the first high street retailer to offer Square Trade warranties

LONDON October 30, 2012 – SquareTrade®, the top rated warranty service provider, today announces it has partnered with Tesco, the UK's largest retailer, to offer enhanced warranty protection on consumer electronics purchases. Just in time for the Christmas shopping season, Tesco will be the first high street retailer to offer SquareTrade warranties and is selling the warranties in 358 of its stores throughout the UK.

“We are always looking for ways to give our customers the best possible value for money, and that’s true of the protection policies we offer as well as all the products themselves,” said Ian Ditcham, the non-food category director of Tesco. “We chose SquareTrade as our provider because of its focus on giving customers hassle-free service at a great price.”

Tesco Electrical Care powered by SquareTrade is now available for most electronics and appliances sold at UK Tesco stores. In addition to normal malfunctions, the policy protects customers against drops, spills, and other forms of accidental damage. Customers can also manage their plans online at

“Nowadays, gadget owners are keen to protect their mobile devices from the dreaded accidental drop or spill caused by general human clumsiness,” explained Vince Tseng, Managing Director of SquareTrade Ltd. “SquareTrade is delighted to offer Tesco customers an affordable solution for protecting their investment against all sorts of failures, including accidental damage.”

About SquareTrade
SquareTrade is the top-rated protection plan trusted by millions of happy customers for its fast and exceptional service. SquareTrade protects mobile devices, laptops and tablets, and other consumer electronics and appliances from malfunctions, accidental damage and life’s frequent mishaps. Unlike old-fashioned warranties, SquareTrade is designed for today’s consumer and uses innovative technology to deliver a zero hassle claims process. SquareTrade has more than 190,000 fans on Facebook, consistently wins industry awards and receives thousands of 5-star reviews for its legendary customer service. Top retailers around the world offer SquareTrade, achieving a 200% increase in sales on average and happier customers. SquareTrade’s rapid transformation of the warranty industry attracted one of the largest private capital raises in 2012, with a $238 million round led by Bain Capital and Bain Capital Ventures. Headquartered in San Francisco and London, SquareTrade is privately held. For more information, go to

SquareTrade is a registered trademark of SquareTrade, Inc. Other company and product names may be trademarks of their respective owners.

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