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SquareTrade hires Former Hotwire CMO

San Francisco, CA – February 1, 2012 –SquareTrade announced today that Ty Shay has joined SquareTrade as Chief Marketing Officer. He will oversee the growth and strategic direction of SquareTrade’s marketing efforts.

Shay joins SquareTrade with a history of growing brands and businesses at Hotwire, Esurance, Clorox and Procter & Gamble. Most recently Shay founded FanIQ, a sports social games site, which he grew to over 12 million users. Prior to FanIQ, Shay joined Hotwire prior to launch and as CMO grew it into a top five travel site, culminating in a sale to IAC Corporation for more than $660 million. Before Hotwire, Shay oversaw the launch of Esurance’s first branding and marketing efforts.

“Ty’s expertise and leadership in building industry-transforming brands like Hotwire and Esurance makes him an ideal fit,” said Steve Abernethy, SquareTrade Founder and CEO. “Ty shares our obsession on consumer focus. We are excited to attract his unique combination of entrepreneurship and consumer branding skill.”

“SquareTrade is the next great brand in Financial Services,” said Shay. “Warranties are a $20 billion category with high dissatisfaction, and SquareTrade meteoric rise in 2011 shows that a consumer-centric approach to warranties has been long overdue. Consumers have suffered the indignity of poor warranty service for far too long, and I look forward to making SquareTrade a household name.”

Shay has an MBA from the Stanford Graduate School of Business and a BS from the University of Illinois at Urbana-Champaign where he graduated with Highest Honors.

About SquareTrade
SquareTrade is the top-rated protection plan trusted by millions of happy customers for its fast and exceptional service. SquareTrade protects mobile devices, laptops and tablets, and other consumer electronics and appliances from malfunctions, accidental damage and life’s frequent mishaps. Unlike old-fashioned warranties, SquareTrade is designed for today’s consumer and uses innovative technology to deliver a zero hassle claims process. SquareTrade has more than 190,000 fans on Facebook, consistently wins industry awards and receives thousands of 5-star reviews for its legendary customer service. Top retailers around the world offer SquareTrade, achieving a 200% increase in sales on average and happier customers. SquareTrade’s rapid transformation of the warranty industry attracted one of the largest private capital raises in 2012, with a $238 million round led by Bain Capital and Bain Capital Ventures. Headquartered in San Francisco and London, SquareTrade is privately held. For more information, go to

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