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SquareTrade Announces Pricing for Apple Watch Protection

Shares Recommendations Based on Individual #Wrisk Factors

April 24, 2015 - SAN FRANCISCO, CA – The Apple Watch™ will shortly become the latest prized possession for millions of early adopters. To give them piece of mind should accidental damage occur, SquareTrade®, the highly rated protection plan trusted by millions of happy customers, today announced its pricing for a variety of Apple Watch combinations based in part on their #Wrisk™ Factor - the perceived risks of the wrist-borne devices.

As with any protection plan, SquareTrade has evaluated a number of risks associated with the various types of watches, their design, assumed use and behaviors of consumers who may gravitate toward the various models. 

With over 38 types of the Apple Watch to choose from, SquareTrade has also developed a #Wrisk Predictor Lifestyle Quiz to help people assess which model is most suitable for them. Find out if you're 007 or 00 Oh No! Take the quiz here.
SquareTrade now offers protection for your wrist:

- Apple Watch Sport ($349 to $399): SquareTrade's 2-year Protection Plan is $59, and covers malfunctions as well as accidental damage;
- Apple Watch ($549 to $1,049): SquareTrade's 2-year Protection Plan is priced between $79 to $149, and covers malfunctions as well as accidental damage.

"We don't mean to dampen all the excitement about the Apple Watch, but inevitably the klutz in us will come out. Just like smartphones, the Apple Watch accompanies us everywhere and is susceptible to the wear and tear of daily life," said Jessica Hoffman, vice president of global communications for SquareTrade.

While accidental drops are the most common causes of smartphone damage, SquareTrade predicts the top danger points for the Apple Watch: 

  1. Drops and falls from nightly charging stations
  2. Bar room spills and splashes from constantly showing off to jealous friends 
  3. Misaligned fist bumping at the office
  4. Swimming pool mishaps as people forget to remove them - remember it's splash-, not waterproof 
  5. Workout trips and falls from watching the Apple Watch and not watching what you're doing

To learn more about SquareTrade's protection plans for the Apple Watch, visit:

About SquareTrade
SquareTrade is a highly rated protection plan trusted by millions of happy customers for its fast and exceptional service. SquareTrade protects mobile devices, laptops and tablets, and other consumer electronics and appliances from malfunctions, accidental damage and life's frequent mishaps. Unlike old-fashioned warranties, SquareTrade is designed for today's consumer and uses innovative technology to deliver a zero hassle claims process. SquareTrade has more than 230,000 fans on Facebook, consistently wins industry awards and receives thousands of 5-star reviews for its legendary customer service. Top retailers around the world offer SquareTrade, achieving significant sales growth and happier customers. Privately held, SquareTrade's investors include Bain Capital and Bain Capital Ventures. SquareTrade is headquartered in San Francisco and London. For more information, go to

SquareTrade and the SquareTrade logos are trademarks or registered trademarks of SquareTrade, Inc. Apple Watch is a trademark of Apple Inc. All other trademarks are the property of their respective owners, who are not affiliated with SquareTrade and do not endorse its products and services.

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