SquareTrade’s Research Finds Customers report iPad 2 damage 3.5 times more likely than iPad 1

SquareTrade’s Research Finds Customers report iPad 2 damage 3.5 times more likely than iPad 1

10.1% of iPad 2 SquareTrade warranty owners reported a failure or accident within first 12 months of ownership

SAN FRANCICSO (Wednesday, March 14th) – SquareTrade, the largest independent warranty provider in the world, just completed an extensive report on iPad breakage rates. Based on data compiled from 50,000 SquareTrade iPad customers, the company found that iPad 2 owners reported breakage 3.5 times as often as iPad 1 owners.

The entire study is available for download here: www.squaretrade.com/pages/ipad-reliabilitiy-1203

Highlights of the study include:

  • 9.8% of iPad 2 owners reported a failure from accidental damage within the first 12 months, compared to only 2.8% of original iPad 1 owners.
  • Because the rate of accidental damage tends to happen on a straight line basis, SquareTrade projects almost 20% of its iPad 2 warranty customers to report accidental damage over 2 years, compared to 5.5% of iPad 1 devices.
  • Customer data reveals that outside of accidents, the iPad remains an extremely reliable device. Minimal normal use failure rates have even further decreased for the iPad 2.

About SquareTrade
SquareTrade is the top-rated protection plan trusted by millions of happy customers for its fast and exceptional service. SquareTrade protects mobile devices, laptops and tablets, and other consumer electronics and appliances from malfunctions, accidental damage and life’s frequent mishaps. Unlike old-fashioned warranties, SquareTrade is designed for today’s consumer and uses innovative technology to deliver a zero hassle claims process. SquareTrade has more than 190,000 fans on Facebook, consistently wins industry awards and receives thousands of 5-star reviews for its legendary customer service. Top retailers around the world offer SquareTrade, achieving a 200% increase in sales on average and happier customers. SquareTrade’s rapid transformation of the warranty industry attracted one of the largest private capital raises in 2012, with a $238 million round led by Bain Capital and Bain Capital Ventures. Headquartered in San Francisco and London, SquareTrade is privately held. For more information, go to www.squaretrade.com.

Press Contact

Jessica Hoffman
press@squaretrade.com
(408) 969-1163

Rich Gallagher
richgallagher@frankprusa.com
(646) 790-4752

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