SquareTrade’s Breakability Score Debuts as New Richter Scale for Device Danger – New Samsung S4 Rated a Dangerous 7

SquareTrade’s Breakability Score Debuts as New Richter Scale for Device Danger – New Samsung S4 Rated a Dangerous 7

New Scorecard Fills Gap Left By Traditional Product Reviews and Calculates Danger in Everyday Situations

SAN FRANCISCO, April 29, 2013

SquareTrade®, the top-rated protection plan trusted by millions of happy customers, today announced its Breakability Score™ for the new Samsung Galaxy S®4. The SquareTrade Breakability Score ranks today’s top devices based on how prone they are to break due to accidents. Evaluating key elements such as front and back panel design, edge construction and materials, size, weight, friction quotient, water resistance and grip-ability, SquareTrade’s Breakability Score fills in the missing gap left by traditional device reviews: it tests devices in everyday danger situations brought on by our lifestyles and habits.

“Our Breakability Score creates a new Richter Scale for accidental damage to help consumers assess when, where and how their phones are in danger,” said Ty Shay, CMO at SquareTrade. “It’s been two years since we created the first Drop Test video for the industry and we thought it was time to expand the concept.”

The SquareTrade Breakability Score is based on a number of factors, from physical characteristics to the results of our SquareTrade Drop Test. The higher a device scores on a scale from 1-10, the higher the risk of it breaking due to an accident.

Comparing the Samsung Galaxy S4 to the S3 and Apple’s iPhone®5, the iPhone 5 was the clear winner. SquareTrade’s Breakability Score revealed the following:

  • While the S4 proved slightly more water resistant than its predecessor the S3, Samsung’s new Galaxy phone actually performed worse in most other categories. Major strikes against the S4 include high breakability during SquareTrade Drop Tests, a slippery back panel, and a wider screen that reduces grip-ability, especially compared to the ultra-slim iPhone 5. Breakability Score: 7
  • While the Samsung S3 screen is more durable, it is less water resistant than the S4 and its plastic back and wide width decreases its grip-ability. Breakability score: 6.5
  • The iPhone 5 scored the highest of the three phones tested. While it lost points for its larger size due to more breakable surface area, its excellent grip-ability and low friction coefficient make it far more durable overall. Breakability Score: 5

“Our research and experience shows that even the smallest device characteristics can dramatically affect its breakability: the weight balance of a device can affect the way it spins in free-fall, making it more likely to land on its screen; devices with rubber backs are less likely to slide, and device dimensions can effect how snugly smartphones fit in pant and jeans pockets,”continued Shay. %ldquo;The likelihood of damage due to these common scenarios has never been higher.”

 

 

SquareTrade’s Breakability Score Debuts as New Richter Scale for Device Danger – New Samsung S4 Rated a Dangerous 7

About SquareTrade
SquareTrade is the top-rated protection plan trusted by millions of happy customers for its fast and exceptional service. SquareTrade protects mobile devices, laptops and tablets, and other consumer electronics and appliances from malfunctions, accidental damage and life's frequent mishaps. Unlike old-fashioned warranties, SquareTrade is designed for today's consumer and uses innovative technology to deliver a zero hassle claims process. SquareTrade has more than 200,000 fans on Facebook, consistently wins industry awards and receives thousands of 5-star reviews for its legendary customer service. Top retailers around the world offer SquareTrade, achieving a 200% increase in sales on average and happier customers. SquareTrade's rapid transformation of the warranty industry attracted one of the largest private capital raises in 2012, with a $238 million round led by Bain Capital and Bain Capital Ventures. Headquartered in San Francisco and London, SquareTrade is privately held. For more information, go to www.squaretrade.com.

SquareTrade is a registered trademark of SquareTrade, Inc. Android is a trademark of Google Inc. iPhone is a registered trademark of Apple, Inc. Samsung Galaxy S is a registered trademark of Samsung Electronics Co., Ltd. All other company, brand and product names may be trademarks of their respective owners.

Press Contact

Jessica Hoffman
press@squaretrade.com
(408) 969-1163

Elizabeth Ricardo
elizabethricardo@frankprusa.com
(646) 790-4751

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