SAN FRANCISCO, CA – February 20, 2014
SquareTrade®, the top-rated protection plan trusted by millions of happy customers, today announced the Breakability Score™ for HTC’s One and One Max®, comparing them to Google/Motorola’s Moto X® and the Samsung Galaxy S®4. SquareTrade’s Breakability Score fills in the missing gap left by traditional device reviews: it tests devices in everyday danger situations brought on by our lifestyles and habits. To see the video, click here.
“When HTC offered one free screen replacement on its newest phones, we wondered if this was to make up for poor design that was going to make phones shatter more often than most, or a genuine, value-add to consumers in a new HTC strategy to grab market share’,” said Ty Shay, CMO at SquareTrade. “This was our first time testing HTC’s Breakability and both the One and One Max did surprisingly well. In fact, the HTC One is now tied with the Moto X for least breakable. Perhaps the underdogs are out-designing their larger competitors.”
Based on key elements such as front and back panel design, edge construction, materials, size, weight, friction quotient, water resistance and grip-ability, the SquareTrade Breakability Score ranks today’s top devices based on how prone they are to break due to accidents. The higher a device scores on a scale from 1-10, the higher the risk of it breaking.
SquareTrade’s Breakability Score revealed that the HTC One is just as durable as the top performing Moto X.
- Because the HTC screens are incased on top and bottom by metal bumpers, they performed very well in corner drop tests.
- Both HTCs also fared well in the dunk test – although sound was slightly effected
- Due to its larger size, the HTC One Max had a lower friction coefficient thereby making it more susceptible to perilous slides. And its large size gave it a lesser score on grip-ability.
SquareTrade is the top-rated protection plan trusted by millions of happy customers for its fast and exceptional service. SquareTrade protects mobile devices, laptops and tablets, and other consumer electronics and appliances from malfunctions, accidental damage and life's frequent mishaps. Unlike old-fashioned warranties, SquareTrade is designed for today's consumer and uses innovative technology to deliver a zero hassle claims process. SquareTrade has more than 200,000 fans on Facebook, consistently wins industry awards and receives thousands of 5-star reviews for its legendary customer service. Top retailers around the world offer SquareTrade, achieving significant sales growth and happier customers. Privately held, SquareTrade's investors include Bain Capital and Bain Capital Ventures. SquareTrade is headquartered in San Francisco and London. For more information, go to www.squaretrade.com.
SquareTrade is a registered trademark of SquareTrade, Inc.